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Using a Marketing Approach to Improve Recruitment Retention of African-American Students in a BBA Program (Bachelor of Business Administration) (Report)

eBook details

Title: Using a Marketing Approach to Improve Recruitment Retention of African-American Students in a BBA Program (Bachelor of Business Administration) (Report)
Author : Academy of Educational Leadership Journal
Release Date : January 01, 2007
Genre: Education,Books,Professional & Technical,
Pages : * pages
Size : 235 KB

Description

ABSTRACT In an era of dynamic challenges facing business education in the USA, one challenge stands out prominently. That challenge is the retention of students. As the USA population becomes more diverse, college age students are becoming more diverse. This paper examines some of the research on the recruitment and retention of African American students. In particular, one university's experience is analyzed in how it followed a broad marketing plan to recruit and retain African Americans in its BBA programs.